Cheese Weasel ConQuest 2017 It’s that time of year again! Not only do we have our regular Gen Con ConQuest game going on this year, but we're also looking at adding ConQuest to MegaCon in Orlando. If you're a vendor at MegaCon and would like to know more, please read below. MegaCon's game will run just like Gen Con has in the past. Gen Con is on the horizon. And
with Gen Con comes the 2017 ConQuest from Cheese Weasel Logistics.
For those of you who have played in the past, things will be pretty much
the same this year as last year with a few noted exceptions. For
those who haven’t participated in the past, now is your chance to drive
hundreds of convention-goers to your booth at Gen Con. Here’s how it
works: The
program has five elements available for companies to participate in.
·
The Basic Game (where
every company starts);
·
Daily Games;
·
Advertising;
·
Company of the Day; and
·
Daily Game Sponsorship
The
Basic Game We at Cheese Weasel will create up to 5 full-color cards each representing a quest chain that the convention-goer is trying to complete. Each card has the company name, logo, and booth number of up to ten participating exhibitors. The convention-goers playing the game will receive the cards from our starter booth outside the Exhibit Hall. Each player will then visit the booths of the participating companies. When the player comes to your booth, you may ask them to complete a task for you – that could be a game demo, hearing a product spiel, giving an opinion, or something more unique – whatever you feel gives them the best impression of you and your products. (Note, though, that you cannot require them to make a purchase.) Once
the player has completed what you have asked of them, you will punch their
quest card over the top of your company’s logo using a unique punch that
we will provide you. We also have an App that players can use which
contain the cards on it, so instead of providing a punch on their cards,
you may need to show the player a card with a QRcode on it so they can
scan it.
Once the convention-goer has gotten the punches, or QRcodes, from all of
the companies on a quest card, they will fill in the contact information
on it and bring it back to our starter booth. It’s now a raffle
ticket used in the prize drawing on Sunday. Every card the
convention-goer completes becomes another chance for them to win the
prize. The majority of our players complete all the quest cards. So
what’s the prize? Well, here’s where the huge incentive comes in.
We ask each participating exhibitor to donate some of their product in
order to compile this incentive. It doesn’t have to be a huge
amount, but anything that makes it more valuable is encouraged –
rare/out-of-print product, signed products, special editions, etc.
We do ask that companies donate at least three items since we have a
First, Second, and Third place drawings and we would like to provide one
of your products to each winner.
With each company providing their product for the incentive, the prize
pool often reached over $12,000.
This incentive is what draws the traffic to the game and makes it a
success – which in turn helps make your Gen Con sales and experience a
success!
The
Daily Game The
Daily Games are an option for participating Basic Game exhibitors to get
more specific hits with players.
We have 5 Daily Games in all, Wed through Sun.
At a separate kiosk, each day there will be a new Daily Game
featuring the participating companies that have signed up. The Daily
Games are puzzles that use information about your company – matching
companies with products, identifying logos, anagrams of company names,
etc. The players of the Daily Games will work with the same
companies every day – a repetition that builds familiarity.
There is a separate drawing every
afternoon for the Daily Games and the prize of games (donated from both
the Daily Game sponsor and a collection of other days companies would like
to donate) plus each Daily Game winner will receive a badge for next years
Gen Con.
Advertising We
offer advertising on the back of our quest cards – like little walking
bulletin boards! As part of the Basic Game we hand out 2000 cards for each
of the 5 quest chains, so 10,000 cards in all. Since we have 5 quest
chains we can provide 5 different advertising spaces, one (1) for each
card. This form of advertising has some cost effective advantages:
The ads are more focused on convention-goers who will also visit your
booth; they stay in the hands of those convention-goers for the whole
convention. All ads are also
put into out app so they are seen by ConQuest players who use the app.
Company
of the Day
Two companies will be featured on each of the following days of the
convention: Wed/Sun, Thurs, Friday and Saturday. On their
designated day(s), Companies of the Day have a featured banner in the
ConQuest hallway booth, the opportunity for an information piece to be
handed out with the Quest Cards and a separate display of their products
in front of the prize display.
Daily
Game Sponsorship
The sponsor of our Daily Games has their banner or poster displayed at
the Daily Games station throughout the convention. Their logo appears on
every Daily Game puzzle. Their products are featured in the Daily Game
drawing (if donated) and they receive a shout out at each day’s afternoon
drawing. At the Wednesday ConQuest event, or as we call it Weasel
Wednesday, The Daily Game Sponsor has a game that features their company
alone. The sponsor is automatically one of the Daily Game companies
without paying the additional $40/$55 fee.
What’s
In It For You:
Increased traffic to your booth! This program has consistently brought in
hundreds/thousands of players who will be paying specific attention to
your booth and your products as they play the game. It’s not a passive
program where they can just drift by and look, they must interact with
your company in order to play.
Additional exposure for your company! The participating exhibitors, logos,
and product highlights are displayed at the quest starter booth, which is
in a high-traffic, common area outside the exhibit hall. Products donated
for prize support will have a prominent display in our starter booth,
outside the exhibit hall as well. Participants in the Daily Game,
Advertising, Company of the Day, and Daily Game Sponsorship will have
additional exposure that can highlight specific products, company logos,
and taglines.
This high-profile, well-established program is fully endorsed and actively
sponsored by Gen Con, who promotes the game in many ways including great
marketing exposure, and support for our presence in high-traffic areas. We
make it easy to play, providing everything you and the convention-goer
will need. It’s a low-maintenance, low-budget, and fun way to obtain
all these benefits!
What We
Need From You: If
you decide to participate in the ConQuest, we will need to get the
following from you:
•
A participation fee (see
cost schedule below)
•
A donation of product
for prize support (a few pieces) along with the estimated retail value of
the product. Signed, rare and limited prizes are always desirable and
really increase the incentive for players
•
Digital version of
company logo. (300dpi JPEG is best)
•
Your company website for
our App
•
Listing of any
highlights you want promote at Gen Con for our App
•
A designated contact
person from your company to be the point person for this program
•
The name of your company
as you would like it to appear on our marketing materials
Where/When/How Much?
Where: Contact us at Chiefweasel@cheeseweasel.net or
703-447-3095 to sign up.
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